Elevating the Mobile Experience for Millions

The Challenge:

Millions of customers from a leading UK bank faced a poor digital app experience for their mortgage with limited functionality and clunky navigation. The bank needed a complete, faster, more intuitive app with seamless authentication, increased features, and a best-in-class customer experience. But with complex banking regulations, a high-security environment, navigating legacy systems and fierce competition, this was no easy task.

Our Approach:

We brought agile innovation to the forefront, leading multiples cross-functional teams to transform the bank’s mobile app. We redesigned the app experience, collaborating with product, design, and marketing teams to implement feature enhancements, UI redesign, delivering useful data insights to customers that boosted app usage and customer engagement. We revolutionised authentication, making logins smoother and end-to-end journeys more accessible. Furthermore, we streamlined customer journeys and introduced innovative new approaches to drive improvements.

The Impact:

A massive engagement boost, the app usage more than doubled, while application submissions outperformed targets by over 150%. The industry-leading ecosystem helped the bank to stay ahead of competitors with an agile, customer-first approach. We helped the bank save millions and efficiencies unlocked, improving navigation and smarter processes delivered over £1 million in benefits. Mozstro digitally transformed and reshaped how customers interact with their bank. By fusing technology, agility, and innovation we redefined the future of digital banking for mortgages customers.